The main function of an advertising agency is the promotion of goods, service, companies and ideas using creative strategies. An ad agency is generally independent from the client and provides an outside point of view to sell the client’s products or services. Here are the common functions that make up a typical Ad Agency:
Accounting, Marketing, Administration, Advertising, Customer Service
The account services team has to contact with clients and deals the work of the agency’s creative and media teams. They need to develop the advertising strategy, approves the selection of media to place the advertisement, and oversees the budget.
Marketing service takes charge in collecting market data, doing research and analysis, and exploring potential customers. The data will be used by the account services team to develop the strategy and by the creative team to develop ideas.
The advertising department is made up of creative services and production services. Creative services are accountable for developing ideas based on the media to be used. It is composed by writers and directors. The production services are responsible for turning the ideas from creative services into products. It’s generally divided into two divisions – press production and broadcast production. Press production is mainly about newspapers, magazines, billboards, and online publications. The broadcast production department primarily deals with radios and films.
Administration department is made up of human resources division, financial division and office management division. The main responsiblities are making budget, implementing financial polices, managing personnel and coordinating office affairs.
Customer service department is responsible to solve customer issues including inquiry and complaint. The department might be merged with other department in a small advertising agency.